By A Correspondent

The recently launched news channel News Nation has appointed Carat Media Services as its media agency. The account was won in a multi-agency pitch with some of the major agencies participating.

Shailesh Kumar, CEO of News Nation asserts that his channel is keen to set the gold standard in the field of news delivery and expert views. A high voltage media campaign is also scheduled to go on air soon and the creative mandate is being handled by McCann Erickson. Vidhu Sagar, Executive VP Carat Media confirmed the development and saud: “We believe in the proposition being put forth by News Nation whole-heartedly and our media approach is also similarly aligned to connect the brand message with its chosen prospect most effectively.”