Cadbury India launches Oreo Choco Creme’s new TVC

23 May,2013

By A Correspondent

 

Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme. Showing the playful relationship shared by two brothers, the ad campaign captures the essence of the brand – a complete chocolaty treat.

 

Developed by Interface Communications, the ad is based on the insight that consumers love Oreo for its delicious chocolaty sandwich experience. It shows two young boys, a teenager and his inquisitive little brother, enjoying Oreo Choco Creme and getting confused as to which is more chocolaty – the cream or the cookie. As there is cocoa in both the cream and the cookie, that’s one debate that they find impossible to win, and end up switching sides multiple times.

 

Speaking on the campaign, Chella Pandyan, Associate Vice President – Marketing, Biscuits,  Mondelez International, said, “It’s well-established that chocolate is India’s favourite cream flavour. The TVC highlights the delightful dilemma the two brothers face.”

 

Robby Mathew, National Creative Director, Interface Communications, added, “The campaign idea banks on the unique relationship that siblings share. What starts off as a coach-student relationship turns into one of equals, as they together discover Oreo Choco Creme’s double chocolaty delight.”

 

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