By A Correspondent

Big Magic, the regional general entertainment channel for the core Hindi heartland of – UP, MP, Bihar and Jharkhand – from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV, the DTH service arm of leading telecom operator Bharti Airtel.

Big Magic will now be available on Airtel Digital TV on channel  631, making it the only DTH player apart from Reliance Digital TV to air the channel.