Big Magic Bihar & Jharkhand on a high, launches new shows

29 May,2013

By A Correspondent


There is much activity in the politically fertile lands of Bihar and Jharkhand. The localised Big Magic offering for the two states from the Reliance Broadcast Network is buoyant with numero uno status in Bihar over 8 weeks as per TAM ratings.*


Speaking on the channel’s performance, Sunil Kumaran, Business Head – Language TV, RBNL said, “Our formula of regionalisation of content has worked once again. Our tailored content for the region, basis local predilections, ensures it delivers to requirements, making it an excellent platform for audiences and marketers alike.”


Sprucing up the content line-up, in the coming months, Big Magic Bihar and Jharkhand have announced the launch of locally relevant properties like reality shows BIG Memsaab Biharhosted by TV Actress Preeti Chaudhary, Rasoi ki Rani – Star Special hosted by Chef Rakesh Sethi and TV Actress Madhura Naik which will see a stream of television actresses on the  cookery show, Big Fame Star with mentor duo Varun Badola and Rajeshwari Sachdev and Big Junior Star, along with its new fiction line ups titled Beta hi Chahiye and Jai Ma Vindhyavasini all in sync with local sensibilities.


*Note TAM does not share ratings with the media any longer, hence ratings are as claimed by the channel


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