AdStrat: Fastrack: Moving on

27 May,2013

Name of the campaign/ad: Move On

 

The Brief: We wanted a new take on Move On with a short snappy film.

 

Research insights: We don’t use research but our thought process behind the campaign was that we wanted people to Move On from social taboos and live an uninhibited life.

 

[youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=YCD2j4q726A[/youtube]Media vehicles chosen: TV and Digital

 

Key issues kept in mind while executing the ad: The key issues that we kept in mind while executing the ad was the length of the film, simplicity of thought and impact of the final ad.

 

What is the differentiating factor about the ad? The differentiating factors are the way it has been shot, the stark sets and the music.

 

Client comment: Arun Iyer, national creative director, Lowe Lintas said, “In the past, we have done Move On, which had a young couple moving on from each other. And then the last one was why the World Moved On, which was a quirky commercial. This time we decided to take on themes, which are conventionally considered taboo. Youth today are not really bogged down or defeated by rules society lays down.”

 

Agency comment: Simeran Bhasin, marketing & retail head, Fastrack said, “We got the fresh take on Move On and a clutter-breaking film. From the response that we are getting it is clear that the ad has created quite an impact.”

 

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