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A creative night to remember
By A Correspondent
The headquarters of JWT India played host to Portfolio Night on Wednesday evening. There was much fanfare, many drinks and eats flowing, a makeshift discotheque and other than JWT employees, some clients and a cross-section of trade and business journalists and photographers.
| Tweets @pnmumbai11 |
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A selection of tweets buzzing around during and Portfolio Night Mumbai A night before to remember, a night after @pnmumbai11 to remember, indeed – What a night it’s been. This includes a ceiling projection clock and a iPad stylus. @pnmumbai11instagram.com /p/ZoOepSET4z/ – Chiller boss taking care of the bar counter. @pnmumbai11pic.twitter.com /htOjuuWcr8 – @pnmumbai11 it was a rocking night :))))) – The insightful sessions today here at @pnmumbai11 will change the lives of the young participants forever. Oh, what impact does#PN11 have! – Overheard at @pnmumbai11 – “Can you make an announcement. Half the NCDs are smoking. The participants are waiting yaar.” – Feel very confident after@pnmumbai11. Good things are in store. – Work hard party harder@pnmumbai11 – Myths busted. Eyes opened. Minds made up. Wonderful to find how young creatives found their calling in life here at @pnmumbai11#PN11 – @pnmumbai11 a huge success here at the JWT Mumbai office! Participants now catching up with ad-gurus over drinks. Cheers to creativity #PN11 – Overheard at @pnmumbai11 – “Salary scene in advertising is not going to get better. You can consider bank-robbing as an alternate career” – Thompson Waterson @tommywaterson Couldn’t make this year! Surely will be there next time around!@pnmumbai11 – Be ready for me next year@pnmumbai11 – Overheard at @pnmumbai11 – “There should be a Super Portfolio Night for these NCDs to show their portfolios to Dan Wiedens of the world” – @pnmumbai11 .. Sir Piyush Pandey can read what’s inside you at the first go! #Gut #MindBlowing ! – 30 cds under one roof..like a dream come true @pnmumbai11 il never forget this day..thank u. – Overheard at @pnmumbai11 – “Everybody is liking the same four portfolios at the end. There might be an IPL auction equivalent right here.” – Milton Rebeiro @MiltonRebeiro Creativity FullyLoaded !!!@pnmumbai11 – @pnmumbai11 what an awesum opportunity! – Milton Rebeiro @MiltonRebeiro Just landed@pnmumbai11…..Awesome Portfolio Night11!!! – Anant Rangaswami @AnantRangaswami Great energy at portfolio night.@pnmumbai11 – Overheard at @pnmumbai11 – “I met one guy who was a young Prasoon Joshi. For every piece of work there’s a poetry.” – Overheard at @pnmumbai11 – “Salary scene in advertising is not going to get better. You can consider bank-robbing as an alternate career” – @pnmumbai11 Station 1 with Piyush Pandey, hope it will be crackling one-on-one session…
Time passes rather quickly when you’re peeking at badges to find common review station numbers.@pnmumbai11 – Overheard at @pnmumbai11 – “Anyone wondering why Piyush has Station1 and Prasoon has Station2? Is there a story behind these stations too?” – Perks of being an intern at JWT; experiencing PortfolioNight.@pnmumbai11 – With 30 great Ad minds of today and 90 young Ad folks present here, if you want advertising dead,@pnmumbai11 would be a great nuking zone. – Dinkar Sharma @imdinkarsharma @pnmumbai11 no other industry has this kind of an interactive platform Ad-men here are right on money \m/ – Radhika Shapoorjee @rshapoorjee Portfolio night at JWT@pnmumbai11 is all set to rock, 90 students await to show work to India’s top creative headspic.twitter.com/5U3aG5mgvP – Overheard at @pnmumbai11 – “Aspiring cinematographer walks in to meet admen. Is it because admen make more films than ads these days?” – Portfolio Night @pnmumbai11 – Shephali Bhatt @ShephaliBhatt – Watch out folks, it’s headed your way “@ColvynHarrisPOV: The calm before the storm!! pic.twitter.com/8U9S9IjS4l”
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Cabins and cubicles were where the ‘reviewers’ were in waiting, appraising each entrant. Portfolio Night is a trademarked event where aspiring copywriters, art directors and designers meet with several renowned creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been called “speed-dating for creatives”, it’s a lot, lot more. In the 11 years since its inception,  Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the ‘best of the present’ meet the ‘best of the years to come’.
The Mumbai edition of the Portfolio Night was billed a success with some 90 participants and 28 reviewers or judges. Yes, Bobby Pawar was there, and, no, Ravi Deshpande wasn’t. Both made exits from the JWT fold in recent times. Mr Pawar under controversial circumstances and Mr Deshpande to “pursue his personal passions”.
For the JWT South Asia CEO Colvyn Harris, the storm over the Ford Figo scam ad controversy appeared to be a thing of the past.
Also, Portfolio Night was celebration time. A celebration of talent and a celebration of creativity.
The jury was present – including the big boys. In fact the only reason why there were some absentees was that another edition of Portfolio Night was happening in Delhi NCR on the same day, hosted by Leo Burnett. All of them were present only because they wanted to give back to the industry what they had earned and learnt, and, of course, encourage and mentor young talent.
For the record, Portfolio Night was simultaneously held in over 20 cities yesterday across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo, Toronto and New Delhi amongst others. Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.
Photographs: Javed/FotocorpÂ
