By A Correspondent

Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country.

92.7 Big FM’s decision to increase rates comes on the back of enhanced network performance and delivery, leading to higher market demand from advertisers, both retail and national, said the network.

Ashwin Padmanabhan

Ashwin Padmanabhan, Business Head, 92.7 Big FM said, “92.7 Big FM stands amongst the leading radio networks of the country. Our product mix, ability to innovate, solutions approach and unparalleled reach, sees us catering to almost 1800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”