4 from India in Warc jury for Asian strategy prize

16 May,2013

By A Correspondent


Warc has unveiled the judging line-up for the 2013 Warc Prize for Asian Strategy, a cash prize for the case study that demonstrates the most insightful marketing strategy in the region. The judging panel consists of 18 senior marketers and strategy experts from around the world. It will be chaired by Leanne Cutts, VP Marketing, Mondelez International.


The panel of 18 senior marketers and strategy experts that will judge Warc Prize for Asian Strategy includes:

  • Leanne Cutts, VP Marketing, Mondelez International, Asia Pacific (chair)
  • Steve Blakeman, Chief Executive, OMD, Asia Pacific
  • Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather
  • Damien Cummings Regional Marketing Director, Digital & Social Media, Samsung Asia
  • Mike Ewing, Professor of Marketing, Monash University
  • Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group
  • Bessie Lee, CEO, WPP China
  • Siddhartha Loiwal, Head – Marketing Development and Strategy, Marico
  • Richard McCabe, Regional Strategic Planning Director, McCann Worldgroup Asia Pacific
  • Rohini Miglani, Director, Brand Building Integrated Communication, P&G Asia
  • Madeline O’Connor, former Chief Marketing Officer, OCBC
  • BV Pradeep, VP Consumer & Market Insight for D&E markets , Unilever
  • Fredrik Sarnblad, SVP, Group Strategy Director, Mullen
  • Partha Sinha, Managing Partner, BBH India
  • James Thompson, Chief Marketing Officer, Diageo Asia Pacific
  • Joanna von Felkerzam, Director, Research and Insights, Asia-Pacific, Starcom MediaVest Group
  • Martin Weigel, Head of Planning, Weiden + Kennedy Amsterdam
  • Andy Wilson, Head of Strategy, BBDO/Proximity Asia


The entries will be competing for a US$10,000 prize fund, including five new awards for 2013. The competition, now in its third year, offers a Prize fund of US$10,000. In addition to the $5,000 Grand Prix for the region’s best strategy case study, Warc has introduced five $1,000 Special Awards that recognise brands and agencies responding to Asia’s biggest strategic challenges.


Leanne Cutts said, “With the ever-growing influence of emerging markets in Asia, this year’s entries promise to reveal inspiring ideas, informed by fresh local perspectives, to ignite creative approaches in targeting new markets, addressing changes in consumer behavior and contending with bigger competitors.”


Free to enter, the contest is open to brand owners and agencies in any discipline. Entrants must submit a case study detailing an example of strategic thinking making a difference to a brand. Further details can be found on the Prize website, www.warc.com/asiaprize.


The deadline for entries is June 14, 2013, and the winner will be announced in September. All cases that win an award will be showcased in the inaugural Asian Strategy Report, a study of smart strategic thinking in the region published after the competition has ended.


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