1 Minute View: Yet another Hindi entertainment channel!

15 May,2013

Just when we thought the slowdown, the vagaries of digitization, LC1 markets and the tough fight put up by the big networks was not going to see any new entrant in the Hindi entertainment channel business, comes the news of Epic. For one, it’s being set up by a bunch of professionals and investors. Anand Mahindra is reportedly an investor, albeit in his personal capacity.

 

According to unverified information available, Delhi-based restaurateur and impresario Rohit Khattar is among the directors. A representative from Mahindra and the founder and managing director Mahesh Samat (formerly head of the Walt Disney Company in India) are also directors.

 

Mr Samat’s objectives are noble. Bring in quality content to television. He hopes to exploit the opportunities thrown up by digitization and launch what’s going to be a pretty niche offering. Unlike, say, a History Channel, this channel is going to bring in quality historicals, mythologicals and folklore, retold in a “very contemporary” storytelling format. In many ways, a hip, happening, slick audio-visual Amar Chitra Katha.

 

It’s scheduled to launch in August this year and its success could open the floodgates for many more niche offerings.

 

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