1 Minute View: With Bobby-Partha-Ambika @ Publicis: Ab Aayega Mazaa!

31 May,2013

Friday, May 31 is clearly the day when Nakul Chopra can take a bow for what’s a masterstroke for his agency.


It’s not that Publicis has been down in the dumps. It’s got a dozen-odd metals at the Creative Abby, and has some loyal clients.


However, it’s performance is not what one would expect from a pedigreed agency.


Mr Chopra is right in his interview to MxMIndia: it’s the combo of Bobby Pawar and Partha Sinha which will make the difference to the agency. The former JWT strongman (Mr Pawar) got the wrong end of the stick on the Ford Figo scam ad controversy. It is evident that while he was responsible for the act, he actually didn’t do it. And if the buck stopped at him, it finally stopped at the desk of someone else too.


The Bobby-Pawar team will now go for the kill. Ms Srivastava brings a fair deal of experience and that will bring in some interesting clients.


As our headline says: Ab Aayega Mazaa!


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