1 Minute View: Now DD quotes TAM data to claim supremacy

07 May,2013

Hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe haha hehe hehe hehe.

 

Sorry about this, but we went rolling and tumbling around with laughter on reading this report: http://www.hindustantimes.com/India-news/NewDelhi/DD-news-tops-viewership-ratings/Article1-1055943.aspx

 

And don’t miss the person who is gloating about the numbers: mantriji himself. Yes, this is what I&B minister Manish Tewari told HT’s Zia Haq: “What these ratings indicate is the rapidly changing perception of viewers about the kind of television they like to watch and is perhaps an occasion to  introspect for those who have made sensationalism their staple.”

 

The minister may have his reasons for damning TAM in the past, but the fact that he has used the same damned data to claim the supremacy of DD News indicates that he too believes in the fact that TAM ratings are the only recognized currency in the market and you can’t wish it away.

 

However, having said that a lot needs to be done by TAM to make the ratings process more robust and repose the faith in broadcasters and advertisers that all’s well and above board.

 

Meanwhile, you don’t need to pinch yourself. It’s true, the minister really used TAM data to back Doordarshan. Hehe.

 

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