VivaKi bags media mandate for Lovely Prof Univ

24 Apr,2013

By A Correspondent

 

VivaKi Partnerships Unit (VPU) has won the media mandate for North India’s Lovely Professional University, in a multi-agency pitch. The mandate will include print in the first go, followed by digital media and television.

 

Lovely Professional University, a venture of the Lovely Group, has grown from strength to strength since its inception.

 

Talking about the association with VPU, Aman Mittal, Deputy Director, Lovely Professional University said, “VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus, suited our needs the best. We are sure that this alliance will help us achieve our brand objectives.”

 

Mona Jain

Commenting on the win, Mona Jain, CEO, Vivaki Exchange and VivaKi Partnerships Unit said, “The education category is in a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with Lovely Professional University, the largest university in this sector is surely going to be an exciting journey”.

 

Adding to the achievement, Tarun Nigam, COO, VivaKi Partnerships Unit said, “We are excited and thrilled to handle Lovely Professional University. Our combination of insight led media planning coupled with scale & skill in media buying will help LPU in accelerating their visibility with increased accountability.”

 

 

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