Venugopal Bhamidipati joins Ormax as Insights Head

10 Apr,2013

By A Correspondent

 

Media insights firm Ormax Media has strengthened its research team to meet the growing needs of the business. Venugopal Bhamidipati has joined the firm as ‘Insights Head – Print, Radio & Branded Entertainment’.

 

Mr Venugopal comes with six years of research industry experience, having worked with IMRB International, Nielsen and Hansa Research Group. In his last assignment, he worked as Strategic Planning Director at Publicis Capital. He will be based out of Mumbai and will be reporting into Ormax Media’s CEO Shailesh Kapoor.

 

Speaking about Mr Venugopal’s appointment, Mr Kapoor said, “Our print and radio work has seen significant growth over the last two years. In the area of branded entertainment, we have been doing extensive work on evaluating the effectiveness of sponsorships and media associations for brand and their media agencies. With Venugopal’s diverse experience, we are ready to tap the true potential of these domains.”

 

Speaking about his new assignment, Mr Venugopal said, “Ormax Media offers the best of both the worlds, consumer insights and media expertise. I look forward to working with the team at Ormax in these exciting times for the media & entertainment industry.”

 

Ormax Media is conducting Ormax Trac20, the biggest syndicated research for IPL sponsorships evaluation this year, as a part of their branded entertainment initiatives.

 

 

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