TV Street Maps increases reach by over 300%

18 Apr,2013

By A Correspondent


TV channel distribution and connectivity monitoring system TV Street Maps (TSM) has announced an increased coverage in its geographical coverage. TSM’s footprint now stands at 2,200 cable head-ends and control rooms across more than 1,700 towns across the country. This is a massive increase from the 250-odd towns that TSM covered till last year.


Given the continuous ground level changes that happen at the cable operator’s end in terms of channel availability and lineup, TSM delivers day-to-day TV channel monitoring by head-ends and towns to the TV industry. TSM also monitors Cable & DTH Channel Packs, Pack prices and EPG quality – all of which are mission critical for the TV industry in view of digitization.


The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection. TSM Business Head Joydip Kapadia says, “We’ve seen tremendous support from broadcasters for our initiatives. They understand that in the fast evolving digital landscape, distribution, reach and quality play key roles. The consumer is spoilt for choice and the onus is on the broadcasters to ensure that their channel is readily available to viewers in the best possible quality. Last year, TSM promised the industry a huge expansion and we have delivered it.”


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