TOI celebrates ‘dodransbicentennial’; to launch TV channels & radio stations

23 Apr,2013

By A Correspondent


This year, The Times of India celebrates 175 years of existence (dodransbicentennial is the word). To celebrate and mark the occasion, the year for Bennett Coleman & Company Ltd began with film awards event TOIFA. And the celebrations will continue through the year.


To kickstart the journey, Vineet Jain, MD addressed all the employees of BCCL and TTN through the Live Video Streaming on Monday, April 22, 2013, simultaneously in 13 offices around the country. Ravi Dhariwal, CEO-Publishing, BCCL and Shrijeet Mishra, COO, BCCL joined Mr Jain on the scope of the year-long programme.


While addressing the employees, Mr Jain said that the group will be launching more television channels and radio stations soon. The television channels would be in the genre of general entertainment and regional channels. Mr Jain also shared the history of the group with the employees.


In a signed full-page editorial, editor Jaideep Bose writes: “Like India, The Times of India too is a mass of niches, and like India, we’ve become adept at managing and marrying contradictions. This big-tent philosophy opens us up to all kinds of criticism. We have been accused of being “hard” and “soft” on the same government; of being “too negative” and “too positive ” in our coverage; of being obsessed with cricket, crime and cinema — and yet being preoccupied with politics. (We have also been accused of being “too commercial”, but how many of our readers know that several companies and governments have stopped advertising with us because we wrote something they didn’t want us to, or we didn’t write something they wanted us to. Our refusal to bend to their will has cost us hundreds of crores.)”


Meanwhile, a TVC starring actor Ranbir Kapoor drives home the message of the celebrations. The emphasis is clearly on attracting the youth. In fact the footnote of a front-page ad created by Taproot states that: “As we complete 175 years, we don’t just look back at what we have achieved but also look ahead at what we hope to do. We aim to begin an intensive year-long programme of initiatives to mobilise the youth and make changes at the grassroot level. And we prepare to not just write, but shape the story of a better, more powerful India.”


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