Times Internet to launch Business Insider India

05 Apr,2013

By A Correspondent


Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with America’s business news site to launch Business Insider India. The partnership will combine Business Insider’s news with editorial expertise of TIL and deliver global and localized content for the Indian audience.


Times Internet will be Business Insider’s exclusive partner in India for content development, events, monetization, and syndication. The unique alliance will help TIL give Indian users an access to international news covering a wide range of subjects ranging from business trends & strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group’s multimedia resources to help develop and evangelize the brand locally.


Satyan Gajwani, CEO, Times Internet, said, “Business Insider is one of the most successful digital-first news organizations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools. Their bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can’t wait to expose them to a larger audience and increase their relevance and prominence in India.”


Henry Blodget, Founder & Editor-in-Chief of Business Insider, said, “We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We’re thrilled to be partnering with Times Internet – which has such a storied history, and breadth of editorial resources and acumen – and we look forward to working with them to engage readers in India with a Business Insider that’s more tailored to them.”


Times Local Partners (TLP) is a recent initiative by Times Internet to partner with global digital companies to launch, build and grow in India. Two months ago, TLP announced a partnership with Gawker Media to bring Gizmodo and Lifehacker to India. TLP intends to launch local versions of these sites in April 2013, with a similar hybrid model of local and global content, curated and tailored for the Indian market, which will leverage Times Internet’s position.


After its successful foray with an Australian version earlier this month, the Indian version will further help Business Insider expand its presence in the Asian sub continent. The site already has a wide user base and fetches a good traction in the country.


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