Reliance Communications partners with Twitter in India

24 Apr,2013

By A Correspondent

 

Reliance Communications has announced a partnership with Twitter in India to launch a first-of-its-kind bundled prepaid plan ‘Reliance Twitter Access Pack’ for all Reliance GSM subscribers in the country. Through this partnership, Reliance Communications becomes the first telecom operator in the country to partner with Twitter in India on the new ‘Twitter Access’ program. Reliance GSM prepaid customers across the country can now follow friends, family, news, cricket, entertainment and all their interests with unlimited Twitter access without paying any extra data consumption charges.

 

Reliance GSM prepaid subscribers can now receive live updates and express their reactions on every ball bowled through their tweets during this T20 cricketing season with unlimited Twitter access across the country. ‘Reliance Twitter Access Pack’ is a promotional offer for a period of 90 days during this T20 cricketing season which comes bundled for all new Reliance GSM prepaid subscribers with unlimited Twitter access without paying any extra data consumption charges. Subscribers may connect to “Twitter Access” by simply visiting twitter.com or mobile.twitter.com on their Reliance GSM prepaid device.

 

As part of the new “Twitter Access” program, Twitter has customized the Twitter app wherein every customer who has subscribed to the ‘Reliance Twitter Access Pack’ will be able to view a message on the header and footer of the app mentioning Twitter is free of charge with Reliance Mobile. This Twitter app will pop up a message of additional data consumption charges only if any Reliance GSM prepaid subscriber chooses to visit an external link while browsing updates on Twitter.

 

Commenting on the launch of ‘Reliance Twitter Access Pack,’ Nilanjan Mukherjee, Wireless – Chief Revenue Officer, Reliance Communications Limited said, “We are delighted to be the first operator to partner with Twitter in India on Twitter Access and offer the first of its kind unlimited Twitter access on our superior network. Our partnership with Twitter in India further strengthens our offering on the social media platform and is in line with our continuous efforts to offer innovative products with incredible affordability for our customers. We are confident that the launch of ‘Reliance Twitter Access Pack’ with unlimited usage of Twitter without any extra data consumption charges is set to provide a compelling new experience to our customers using Smartphones for accessing social media across the country on our network. We are hoping this offer to trigger a significant shift of cricket enthusiasts using Smartphones to our superior network.”

 

“We are pleased to partner with Reliance Communications to offer its subscribers a unique opportunity to use Twitter to follow the people and organizations they care about. Whether it’s hearing the latest news, connecting with cricket stars in real time, or laughing at the day’s best jokes, it’s all possible on Twitter in India,” said Jana Messerschmidt, Vice President, Business Development and Platform, Twitter Inc.

 

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