Razorfish acquires Neev; aims to be No 1 in 18 months

22 Apr,2013

By A Correspondent


Publicis Groupe announced that it has signed an agreement to acquire Neev, one of India’s leading technology services providers specialising in eCommerce, SaaS (Software as a Service) and cloud applications across web, social and mobile. Neev will be aligned with Razorfish, one of the largest interactive marketing and technology companies in the world.


The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe and further strengthens its digital leadership globally as well as its presence in India and the greater APAC region.


Kanika Mathur

Kanika Mathur, Managing Director for Razorfish and Digitas India said, “Neev is one of the leading technology services company specialising in e-commerce and cloud applications across social and mobile. It’s more like a mini-Razorfish in India and that was what was exciting about the venture when we spoke to each other. Razorfish is all about business transformation using technology. It’s about creating new business models for clients and about providing a brilliant experience to the consumer.”




Srikant Sastri

Srikant Sastri, VivaKi Country Chair for India, who is overseeing the acquisition of Neev, said, “With the acquisition of Neev, we have added cutting-edge tech capabilities. We are now twice as large as any other global network in terms of digital team-strength and revenues, and unparalleled in breadth and depth of digital skills.”


Founded in 2005 and based in Bengaluru, Neev has aggressively grown and now employs a team of 250 specialists, of which over 220 are technologists, with experience and expertise in leveraging cloud and mobile technologies and promoting innovation that drives business success.


Elaborating on the agency structure Ms Mathur said, “Neev is growing very aggressively and by the end of first quarter next year we think we’ll be about 450-odd people in India. I think digital marketing as well as digital technology is being adopted at a very fast pace in India and Asia Pacific, so we do feel that we are on a huge growth curve on that front. While our technology hub will be in Bengaluru, we will be present across New Delhi, Mumbai, Pune and Bengaluru.”


When asked about the agency’s clientele in India, Ms Mathur said that they would initially be tapping global clients at Razorfish and have already started engaging with a few of them. “While we cannot disclose any names as yet but it would suffice to say that we will be moving very fast in the Indian market.”


Explaining the market and how it has evolved over the years, Ms Mathur said that the space that Razorfish operates in is growing very rapidly. “But when we look at the market we tend to look only at media buyers. If you were to look at technology and using digital to enable new services and products, that’s really the space that we operate in. We can’t really say that the market is about media only. Media, creativity and technology – the intersection of this is where we are placed right now.”


As for the anticipated growth story, Ms Mathur said Razorfish had a good growth in 2012-13 at about 40 per cent and would like to keep on doing better as they go forward. “While right now we are one of the top 3 players, the goal certainly is to be the No 1 player in the next 12-18 months.”


The agency will operate as Razorfish Neev led by Neev CEO, Saurabh Chandra. He will report into Kanika Mathur with a direct connection to Ray Velez, Global CTO for Razorfish.


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