Pradeep Iyengar joins Indraksh EMM India as President -Indian ops

03 Apr,2013

By A Correspondent


Pradeep Iyengar

Senior media agency captain Pradeep Iyengar will helm the EMM-Indraksh jv in India. With this leading global media management and media audit firm EMM has further increased its establishment and commitment to its Indian operations. Mr Iyengar has over 17 year experience, having worked on both sides of the industry and is well-versed across a vast array of marketing sector verticals like- Retail, Telcom, FMCG, Automotive and Finance.




Stephen White

Commenting on the development, Stephen White, Chairman, EMM India and EMM International said, “Pradeep will be instrumental in helping to build EMM India as one of the leading Media Management and Media Audit networks in the nation today. With his expertise we shall commence an aggressive growth and development programme for 2013/2014. Pradeep’s passion for media accountability and his, commitment to our organisation together with his will to win are both relentless and stimulating.”




Yuvraj Agarwal

Said Yuvraj Agarwal, Co-founder & Director Indraksh EMM India Pvt. Ltd, “Pradeep Iyengar comes in line with our stated endeavour of scaling up our offerings and making media audit as a currency business module that will help both the media agencies and advertisers in bringing about the need for increased media transparency in the Indian market. He brings in the necessary domain knowledge to help EMM gain an ever stronger strong foothold in the Indian subcontinent.”


Talking on his appointment, Mr Iyengar said, “With the media market evolving and with huge investments being made by the clients, I sincerely feel that the opportunity to serve the marketing fraternity in partnering them to ensure they extract full value for money. This is where professionally EMM specialises, it is a very exciting moment and I look forward to the challenges ahead.”


Prior to this appointment Iyengar was the general manager  with ICOM, the leading media agency in the Middle East and Saudi Operations. He started his career with Contract and has worked with leading media agencies like- Initiative Media, Mindshare & Carat in senior capacities, he was also responsible for setting up the AOR for the Tata Group.


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