MSLGroup Asia finance summit chalks out new initiatives for Asia market

23 Apr,2013

By A Correspondent


MSLGroup, Publicis Groupe’s flagship strategic communications and engagement company, hosted its third Asian Finance Summit on April 18 and 19 in Hong Kong.


The 2013 Finance Summit was the first one after the senior leadership appointments and the new organization announced recently. MSLGroup Asia puts financial and strategic communications at the heart of its development model, and decided to turn Hong Kong into the Asia hub for Financial Communications at the end of last year.


Par Uhlin, Managing Director of MSL China, who has recently added Hong Kong to his portfolio of markets, has already started to strengthen business relationships between MSL HK’s financial communications department (led by Antoine Denry) and the two other financial communications practices in Mainland China – Shanghai, headed by Linda Du, and Beijing, headed by James Hawks.


Dedicated to financial communications issues, the Finance Summit gathers more than 30 financial communications consultants from MSLGroup network, not only from Asia but also from Europe and the US. The agenda this year called for a mix of meeting room activities as well as offsite visits which were designed to drive future growth and focused on the following key areas:


To explore the achievements and perspectives for financial communications across the region: organization, collaboration between offices, staffing, marketing plan;

To identify the specificity of the Asian market compared to Europe and the US in regards of the clients’ needs and the macro-economic environment;

To dig out the role of Financial Communications in financial transactions, especially in cross border M&As;


To discuss how the financial communications offered can be renewed; new and original offers as well as best practices to share and circulate throughout the network, with a special focus on social media.


The two-day seminar was also an opportunity to get the points of view of different experts about financial markets or financial communications trends. Among the speakers who joined the roundtable/discussion:

A Hong Kong Stock Exchange spokesperson who detailed the competitive advantages of the HK market place and looked back on the last transactions;

A journalist from Thomson Reuters shared his views of the ECM market trends in Hong Kong and in Asia overall;


The APAC Head of Communications for a major financial institution highlighted the key points that agencies have to keep in mind to answer clients’ needs efficiently at a regional level.


Jaideep Shergill

Jaideep Shergill, Asia practice leader for Financial Comms, said, “We are in Hong Kong to address some of the foremost challenges on the market. It is important that we focus on turning these challenges into business opportunities. We must work together to showcase our strengths and specificities, to provide best-in-class advisory and grow in a sustainable manner on this very important market for MSLGroup.”


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