Monica Tata back to Time Warner fold as MD, HBO India

26 Apr,2013

By A Correspondent


It’s an announcement that’s brought a smile to many in the industry. Monica Tata, who surprised many last year by quitting the Turner Entertainment Network of which she was virtually the face, is now back to the Time Warner fold as Managing Director of HBO India. HBO India is part of HBO Asia, which is a joint venture of Time Warner and Paramount, and Turner is a Time Warner company. HBO India sales and distribution are handled by Turner in India.


Ms Tata will be based in Mumbai and report to Jonathan Spink, CEO, HBO Asia. She will be responsible for introducing and developing various initiatives to enhance the company’s offerings in India and its subcontinent, including providing strategic direction and managing partner relationships.


“We are pleased to have Monica join the HBO Asia family. With Monica’s experience in the industry and her familiarity with our brand and channels, she is the ideal candidate to develop and grow HBO’s brand and market share in South Asia,” said Mr Spink.


“I am excited to join the HBO Asia family as I love the brand and this is an exciting opportunity for me,” said Ms Tata. On joining the channel from the same family, she asserted, “Yes, it is the same family in the sense that Turner distributes and manages the sales of HBO, which belongs to Time Warner and so does Turner. But they are different entities.” She said that she will be figuring out the growth area for the channel in the next few months.


Shruti Bajpai, Country Manager, HBO Asia, who has been based out of Dubai for a while now, will primarily drive marketing for the channel and will report to Ms Tata.


Ms Tata has over 23 years of media experience and was most recently the General Manager, Entertainment Networks, South Asia for Turner International India Pvt Ltd where she was responsible for steering and overseeing all network initiatives across Turner’s entertainment brand portfolio in South Asia. Prior to that, she served at Star Television, Mid-Day Publications and Sunday Mail.


There are three 24-hour HBO movie channels available to viewers in India – HBO, the blockbuster movie channel which was launched in 2000, and two premium HD advertising-free movie channels, HBO Defined and HBO Hits, launched earlier this year.


Industry observers believe that with Ms Tata at the helm and given that she is one of the seniormost sales heads in the Indian broadcast business, HBO India adsales may move out of Turner in future and be handled by an internal team. It’s also possible that the bouquet of channels under her may grow, it is conjectured.


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One response to “Monica Tata back to Time Warner fold as MD, HBO India”

  1. Himanshu Agarwal says:

    Greetings and Best Wishes to Ms Tata.