Mitrajit Bhattacharya’s priceless tales of crazy things

15 Apr,2013

By A Correspondent


His interest and expertise in the world of watches is now well-known. In fact he has used this to even co-own a consultancy firm called The Horologists. His full-time vocation though is that as Publisher and President of the Chitralekha Group. He also creates content for television and is an active vice-president of the Association of Indian Magazines. Meet Mitrajit Bhattacharya, now also a first-time author.


Mr Bhattacharya has shared his experiences through various professional and personal engagements that transported him into worlds which would constitute, as the the title of his book tell us, Life Money Can’t Buy….


The book is a compilation of voyages — from being enchanted by a mermaid frolicking around a yacht in the waters off the coast of Capri to flying a jet in Switzerland, from cheering on a game of polo with Maharajas for company to having his own ‘wonderland’ moment with the Great Wall of China as the backdrop.


Obviously, this book is Mitrajit’s expression of the fascinating adventures he has encountered while pursuing his assignments.


Cricket commentator and former India captain Ravi Shastri has written the foreword to the book, which will be released by actor Shabana Azmi at an event in Mumbai tomorrow (April 16).


Excerpts from a short interview with Mr Bhattacharya:


What prompted you to put your impressions in book form?

Being closely associated with the luxe industry for over a decade now, I have led a life which has allowed me to do crazy things across the world.  One fine day last year it dawned on me that putting together these experiences will make a great read, hopefully. Hence the book.


In many ways, the book’s title reminds one of the Mastercard ad. Which of these was, according to you, the most priceless?

Most of these experiences are unique and very few in the world have access to. Hence all are priceless. Moreover, all journeys are different from each other and can’t be compared.


If you were given an opportunity to relive one of these experiences, what would it be?

I would like to undertake newer journeys, may be share those in my next book.


The struggle and hesitation is max for the first book. Now that you have passed that, what next?

We have just placed the book in key bookstores and the response so far has been positive. When I am ready with more to share, another book will follow.



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