Mindshare tops in Media Abby 2013

05 Apr,2013

 

By A Correspondent

 

>It was the first day of awards at Goafest and media major Mindshare was flying high being ahead of the pack. The Group M agency continued its domination of the media advertising agency awards scene in recent times by bagging 10 metals in all, three of these being golds.
While there were no Grand Prix awarded in the Media Abby, the highest level of awards in each category, Starcom Mediavest, Interface Business Solutions and Milestone Brandcom bagged a gold each. Although in terms of number of metals, Maxus was #2 with a tally of six, the bulk of its metals were bronze. Lodestar UM and BBDO Proximity bagged two silvers each.

 

Crediting his team’s hunger for effective work and also awards, Ravi Rao, Leader, South Asia, Mindshare said that his clients also active encourage them to “break through the norms and come up with unique and different but also be effective in the process”.

 

And how does Rao expect to carry on the winning spree into the next awards season? “Well, continue to do disruptive ideas that can really come alive, implementation is key but at the end it should be effective on the brands.”

 

As many as 660 entries were received in the Media Abby category from 50 agencies. Of these, 16 agencies bagged 46 awards.

 

Other than the Media Abby, awards for three award categories from the Creative Abby were also given away. These being from the Design, Direct and Digital domains. The highlight here was that Interface Business Solution won a Grand Prix for Tata Docomo.

 

The Abby, which is organized by the Advertising Club at Goafest each year, is regarded as India’s most recognized award for the advertising fraternity.

Sr No Name of the Agency Grand Prix Gold Silver Bronze

Total

1

Mindshare

 

3

6

1

10

2

Starcom Mediavest Group

 

1

1

2

4

3

Interface Business Solutions (I) Pvt.Ltd

 

1

 

2

3

4

Milestone Brandcom

 

1

 

 

1

5

Lodestar UM

 

 

2

3

5

6

BBDO Proximity India

 

 

2

 

2

7

Maxus

 

 

1

5

6

8

Madison Media -Pinnacle

 

 

1

4

5

9

Interactive Avenues Pvt. Ltd

 

 

1

1

2

10

McCann Worldgroup

 

 

1

 

1

11

Mediacom Communications Pvt. Ltd

 

 

1

 

1

Source: Goafest/Media Abby. Note: the ranking, done in the Olympic style with metal type being the yardstick, is not provided by the organizers.

 

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