Max Bupa wins AIMA Global Innovation Award 2013

03 Apr,2013

By A Correspondent


Max Bupa Health Insurance has been awarded the Breakthrough Innovation in Marketing Award by All India Management Association (AIMA) for Max Bupa Walk For Health 2012. The award was presented at AIMA’s 4th Global Innovation Conference among industry stalwarts.


The Max Bupa Walk for Health is a unique initiative that has been encouraging thousands of Indians to walk for a healthier lifestyle. More than 18, 000 Indians in nine cities participated in Max Bupa Walk for Health 2012 and pledged to incorporate more walking into their daily lives.


Manasije Mishra, Chief Executive, Max Bupa said, “It is heartening that Max Bupa Walk for Health has received industry recognition and it is a great achievement for a team as young as ours. Through this initiative we want to help our customers live healthier and more successful lives by making a small change in their lifestyle – walking. Max Bupa Walk for Health encourages people to adopt this simple and effective form of exercise.”


AIMA Global Innovation Award is a competitive platform where brands across sectors competed on various innovation parameters. Max Bupa Walk for Health was chosen as the winner as it is the first time in the country that a brand has associated with the cause of walking and mobilized thousands of people to get healthier by walking more.


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