Louis Philippe launches e-mag, The Label

29 Apr,2013

By A Correspondent


Men’s fashion brand Louis Philippe has announced the launch of its first fashion e-magazine, called ‘The Label’, which aims to educate its consumer with the latest in fashion through the digital platform.


“We, at Louis Philippe, have a vision of educating our consumers about the fine things of life and keeping them abreast of what is happening in their interest spaces. In order to do this, we felt the right medium would be the Internet, which is an ubiquitous part our consumer’s daily life. This was also corroborated by the increasing incidence of e-books and e-magazines amongst our target group. It was this learning that pushed Louis Philippe to launch TheLabel.in, a content vehicle for the brand to reach out and educate its audience. It is also in line with the brand’s vision of creating an interesting digital ecosystem to bring alive the brand in this space” said Jacob John, Brand Head, Louis Philippe.


The Label is available on www.thelabel.in.


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