Team Leo Burnett celebrating its rich pickings at the Creative Abby

By A Correspondent

The Men in Black from Ogilvy may have opted out from participating at this year’s Creative Abby but that did not deter around 4300 entries from vying for the most coveted crowns in the fraternity. The Creative Abby, as the Advertising Club’s awards recognising creativity is known, traditionally marks the culmination of the two-day Goafest.

Leo Burnett bagged 71 awards of which nine were golds. McCann Worldgroup got 56 metals which included a Grand Prix and seven golds. JWT India got 48 awards with five being golds.

Other than McCann, Grey Worldwide and Interface Business Solution were awarded Grand Prix.

The metals have four grades with Grand Prix right at the top and Bronze at the lowest. Typically, Goafest’s Awards Governing Council does not hand out rankings of agencies as per award metals received.

Last year, at Goafest 2012, Ogilvy received maximum metals and Leo Burnett was among the Top 5 with 3 Golds, 11 Silver and 21 Bronze (Total 35). JWT India has improved its performance from last year. Taproot India has dipped since last year with just one gold, four silvers and 13 bronzes (Total 18) while it was flying high with 6 Golds, 13 Silvers and 15 Bronze (Total 34) last year.

Click here for Agency-wise Tally of the Creative Abby (as provided by the Goafest Awards Governing Council)

Photograph by Shailesh Mule/Fotocorp