Kidzania associates with Birla Sun Life Insurance

24 Apr,2013

By A Correspondent


Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance (BSLI) for the Employment Centre establishment in the soon-to-open KidZania facility at R City Mall, Mumbai.


The facility at Kidzania has various establishments with specific role-playing activities which kids can take up in the form of jobs. The Birla Sun Life Insurance Employment Centre establishment provides career development guidance and assistance to children looking for role-playing opportunities at KidZania. Supervisors will help the children identify their aptitude and also help make their first resume based on their passion and interests to identify activities for them. The centre will also encourage curiosity as it allows kids to understand better the 60+ activities available for them to experience. This exercise helps kids in their cognitive development by focusing their attention and thinking in their activity.


Every child who fills out a profile and creates a resume will be provided with a printed copy of their resume to take home with them. At the end of an entire experience at KidZania, kids also get handed a Report Card that showcases all the activities that they have partaken at KidZania. Through the exercise of the resume and the report card the Birla Sun Life Insurance Employment Centre also acts as a facilitator for parents to discover, understand and eventually support their child’s true passion.


Sanjeev Kumar, Director and CEO, KidZania India, said, “The association with Birla Sun Life Insurance is instrumental as it is in tandem with our philosophy of empowering kids to discover and fulfill their true potential. We at KidZania facilitate that belief and provide the platform for kids through interesting activities to identify their passions and interests just like adults identify their career options. KidZania gives them access to a powerful yet inspiring experience, to identify their tomorrow.”


Ajay Kakar

Ajay Kakar, Chief Marketing Officer, Financial Services Aditya Birla Group, said, “At Birla Sun Life Insurance we recognize that the children, today, have many career options to choose from and so it becomes difficult for them to recognize their real passion. KidZania gives the children an opportunity to explore and experience many a career options, in a fun way. We support this platform because it helps the children and parents recognize their real passion and talent.”


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