Ketchum Sampark strengthens corporate practice & social media arm

29 Apr,2013

By A Correspondent


PR agency Ketchum Sampark has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media. These appointments reinforce Ketchum Sampark’s operational strategy to further strengthen its presence in India’s integrated communication space.


Mr Bondal will serve as a member of the leadership team at Ketchum Sampark, and will operate out of the agency’s Mumbai Office. Through his expertise he will be responsible for driving new business growth and delivering enhanced value to existing clients. He will also play an integral role in streamlining and enhancing the agency’s operational practices in line with Ketchum’s global standards.


Prior to joining Ketchum Sampark, Mr Bondal served as Vice President and Member of the leadership team at MSL India. He had played a pivotal role in strengthening the agency’s Banking, Financial Services and Insurance (BFSI) practice in his three-year stint.


With almost two decades of experience in the communications space, Vipul brings to the table vast PR experience, having worked on both sides of the spectrum.


Prasanna Ratanjankar will play a pivotal role in heading and strengthening the agency’s digital media arm, and will also be responsible catering to digital and social media requirements of existing clients, in a bid to offer an integrated approach.


Ms Ratanjankar has seven years of experience in digital and social media, having worked with several prominent PR and Digital Media agencies including Social Wavelength, Ignitee, Genesis Burson Marsteller and Perfect Relations. She is recognized in the industry for her competencies in delivering innovative and effective digital media campaigns for clients across diverse industries.


Ajay Sharma, Managing Partner, Ketchum Sampark, commenting on these developments, said, “With Vipul on board, we look at strengthening our corporate practice and bring in business transformation by building sub-practices such as healthcare and pharma. We are confident that his strong expertise and business acumen will take the agency’s capabilities to a new level. Digital and Social media is emerging as an important communication tool with several Indian brands integrating it in their overall marketing strategies. As we continue to scale-up our PR business, we will simultaneously ramping up our digital media arm. We are confident that Prasanna’s experience and capabilities in the digital media space, will help us achieve some of these objectives.”


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