K2 Communications launches Purple Hues

29 Apr,2013

By A Correspondent


Bengaluru-based PR firm K2 Communications has spun off its content business to a new company, Purple Hues.


Founded by Shiv Shankar Devraaj, CEO, K2 Communications and Jay Shankar, a veteran journalist, Purple Hues aims to churn out words that are right, relevant and refreshing.


Mr Devraaj said, “Content is an inevitable part of PR. A new venture focused on content along with the support of highly experience journalists will add value to the clients and help them voice their messages better. Content is the bloodline for corporate communication activities and has been a growing concern for the companies to find quality skill sets in the content industry.”


Mr Shankar said, “Crisp, clear and creative. That’s what we want to be as a content provider.”


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