Indo-Aus Test series garners highest TV ratings for ESPN-Star

09 Apr,2013

By A Correspondent

 

The television broadcast of the recently concluded India Australia-Test cricket series 2013 has delivered an impressive average rating of 2.05 TVR. This is the highest average rating for a Test series played by India in the past four years. ESPN Star Sports’ introduction of a Hindi commentary simulcast found favour with cricket fans as it contributed 40 percent of the overall ratings. The four-test series delivered impressively on reach as well with 9.28 crore people watching the telecast.

 

Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt Ltd, said, “We are extremely delighted with the results. Our approach to the presentation of Indian cricket has been a game changer in many ways. Our aggressive marketing campaigns through the season which focused on new and upcoming heroes of team India in transition culminating with the ‘Asli Test Baaki Hai’ campaign for the India-Australia series struck a chord with fans across the country.”

 

India Australia Test series 2012/2013

Test match TVR Ratings*
1st Test match 1.9
2nd Test match 2.1
3rd Test match 2.0
4th Test match 2.3
Average 2.05

Source: TAM

TG: CS M, 15+, SEC ABC

 

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