Indiagames & Parle launch IPL Cricket Fever game

18 Apr,2013

By A Correspondent


Disney UTV’s Indiagames has launched the official IPL season 6 mobile game, ‘IPL Cricket Fever 2013’. It has associated with the Parle brand, 20-20, within the game.


The in-game branding includes mat branding, four branding (every time the player hits a four), cheerleader stand branding, in-stadia branding etc. Available on Android, the mobile game is close to the actual on-ground IPL match with all official 9 teams – Mumbai Indians, Chennai Superkings, Sunrisers Hyderabad, Delhi Daredevils, King XI Punjab, Kolkata Knight Riders, Rajasthan Royals, Royal Challengers Bangalore and Pune Warriors.


Vishal Gondal

Vishal Gondal, Managing Director – Digital, Disney UTV said, “We have been providing cricket enthusiasts with the official IPL mobile game year-on-year successfully since season 3. With the IPL frenzy growing with every passing year, we have witnessed millions of downloads of the game which has been growing exponentially.”


This is the second time that Parle has associated itself with a mobile game. In 2011, Parle G featured in Ra.One’s official game.


Pravin Kulkarni, General Manager, Marketing, Parle Products said, “India is a cricket loving nation and IPL is the current craze in the audience. The format of IPL, which is T20, fits perfectly well with our brand Parle 20-20 cookies.”


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