Fino PayTech takes animation route for its maiden brand campaign

30 Apr,2013

By A Correspondent


Fino PayTech Limited, the company that enables financial inclusion, has launched its first ever television commercial. The commercial, which is running on-air currently, talks of how the company has brought the benefits of access to banking services to the doorsteps of the poor. This has been done through an animation film, which uses characters like Fino Man, Kanhaiya and Bandhu.


“As the pioneers in the space of financial inclusion, it is has been an eventful journey so far for Fino PayTech. As we push for greater inclusive growth, we believe it is important for all the stakeholders to know what is happening and what is possible in this space. The story we are trying to communicate is not merely about a product or a company. It actually tells you about the ills of informal credit channels prevalent across the country to the advantages of access to formal banking services that can change the financial landscape in rural and unbanked India. The Fino bandhu is not merely an agent of the company but a catalyst for social change,” said Shweta Aprameya, Vice-President, Fino PayTech Limited.


The audio-visual commercial, titled Fino ki Kahani Kanhaiya ki Zubaani, has been created by Climb Media.


Kireet Khurana, Creative producer of Climb Media said, “The fascinating success story of Fino PayTech and its impact on the entire country is something that was entreating to be told. We are happy and privileged to have been given this opportunity to weave an emotionally connecting story with FINO’s empowering cause and achievements in the financial inclusion domain, bringing it to the fore. Animation has been created in a way to convey the message in a simple yet effective manner.”


The commercial is on air till May 5, 2013 and will be telecast across channels such as CNBC-TV 18, NDTV 24×7, Aaj Tak, Dilli Aaj Tak and Tez.


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