DNA to launch Delhi edition on May 13

12 Apr,2013

 

By A Correspondent

 

The six-edition Daily News & Analysis (DNA) is set to launch an edition in Delhi on Monday, May 13.

 

May 13 is also Akshay Trittiya, a day normally considered auspicious for starting new projects or buying gold, automobiles or property. The editorial team at DNA is in place with Saikat Datta as Resident Editor. An aggressive marketing plan is scheduled give the newspaper prominence in a market dominated by Hindustan Times and The Times of India.

 

In the last quarter, under the leadership of Dr Bhaskar Das, group CEO, News Cluster, DNA has gone in for a new look – in the paper as well as in the team bringing it out and running the company. The subscription offer has been withdrawn and the emphasis is on profitability without compromising on editorial quality.

 

DNA is now owned and managed by the Zee group. With the Delhi launch, the newspaper will have editions in seven centres. Currently, while Mumbai, Bengaluru and Pune are managed by DNA, the Ahmedabad, Jaipur and Indore editions have been franchised to the Dainik Bhaskar group, which co-owned the paper until a few years back. The Delhi edition will be managed by the Zee-owned DNA.

 

Post a Comment 

2 responses to “DNA to launch Delhi edition on May 13”

  1. Naveen kandpal says:

    sir im graphic designer pls give me a chance 9999134935 is my number

  2. Guest says:

    First rate newspaper, compares well with its competitors. Cannot vouch for profitability, even Bennett Coleman’s profit has halved. Like airlines, more glamour than money in the media.

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