Debrief: MP Tourism: Stunning Holi ad

02 Apr,2013

By Anil Thakraney


Excellent commercial from MP Tourism. This is perhaps the best Holi ad of all time. It’s a very simple idea: As visitors get hit by Holi gulal and coloured water, the material takes the form of important state tourism destinations. Such as the Kanha wildlife, the Sanchi Stupa, the Khajuraho artworks, etc.


And therefore the fate of the ad lies totally in the magic that one can create with the execution. Must say it’s quite beautifully done. The special effects look very cool, and the treatment is arresting. This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully, and all the colour splash would add to the allure for a traveller, especially the firangis.


I am not a fan of Holi, haven’t played it in many years. But this ad makes me want to take part. And yes, all the interesting tourist destinations are brought out naturally, without ramming them down our throats, and this makes you want to pay MP a visit. Plus it all ties in naturally with the Big Brand promise: ‘Incredible India’. What more can one possibly ask from a tourism ad?


Good work.


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Rating: (On a scale of 1-5): 4. Another super MP Tourism ad.


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One response to “Debrief: MP Tourism: Stunning Holi ad”

  1. Anonymous says:

    different ? very. effective? dont know and dont bet on it. the idea of colors taking ‘forms’ cuing the state of MP is way too subtle – except if u watch in ‘isolation’ say in a movie theater….and not at the confines of home where there are 5 other stuff asking for attention….thats my take!