CVS ‘Venke’ Sharma quits Leo Burnett

11 Apr,2013

By A Correspondent


Digital media specialist CVS Sharma has announced his decision to quit the Leo Burnett network after a six-year stint. “It has been an extremely satisfying and eventful tenure setting and scaling up the integrated marketing services arm of Leo Burnett – Arc Worldwide in India and thereafter building the digital practice in Indonesia,” Mr Sharma (better known as ‘Venke’ in the fraternity) said even as he is tightlipped about his next move.


“Leo Burnett has provided me ample opportunities to build upon my expertise in digital and also manage initiatives of scale in shopper, direct and activation. The digital activation programme for McDonald’s targeting moms Champions of Play – Red ball initiative, Coca Cola Goodness sharing machine, Minute Maid pulpy Pulp art campaign, Downy Web movie series forP&G, Social media center for Samsung are some noteworthy digital initiatives undertaken during my tenure in Indonesia,” he informed MxMIndia via mail.


April 12 is the last day at Leo Burnett for this former Indian navy marine engineering officer and an MBA gold medallist. With over 16 years of experience in shaping digital future of brands across categories, he also built Tribal DDB in India his stint with Mudra (2000-06).


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