CVS ‘Venke’ Sharma joins Star to oversee digital marketing

24 Apr,2013

By A Correspondent


Digital media specialist CVS Sharma has joined Star India as vice-president, network digital marketing. He joined Star last week, soon after returning from Indonesia where he worked with Leo Burnett.


Since as a policy Star India does not issue communiqués on recruits and exits, MxMIndia had to rely on the changes that Mr Sharma (better known as ‘Venke’ in the fraternity) made in his LinkedIn profile. “My mandate is to build and optimise digital marketing opportunities for all the channels and digital initatives of the Star TV network in India,” he notes.


April 12 was the last day at Leo Burnett for this former Indian navy marine engineering officer and an MBA gold medallist. With over 16 years of experience in shaping digital future of brands across categories, he also built Tribal DDB in India his stint with Mudra (2000-06).


Mr Sharma joins Star India as Lalit Bhagia, who championed the digital media foray, quit to get into an entrepreneurial mode.


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