Cheil bags Walt Disney Co, L’Oreal’s Casting Creme Gloss

24 Apr,2013

By A Correspondent

 

Cheil Worldwide SW Asia is charting a new course with new business wins – The Walt Disney Company and L’Oreal Paris Casting Creme Gloss.

 

Cheil’s Shopper Marketing and Digital capability clearly demonstrated next level thinking required for consumer engagement for both these brands. For L’Oreal Paris Casting Creme Gloss, Cheil will be creating unique Social + Shopper experiences around the L’Oreal My Girls Go Glam with Sonam campaign. As regards The Walt Disney Company, Cheil will be working across Disney brands including Disney Marvel, Disney Fashion Stations/Stores, Planes and the Disney Princess Academy.

 

Hari Krishnan

Confirming the news Hari Krishnan, COO Cheil Worldwide SW Asia, said, “These wins are testimony to Cheil’s integrated expertise which clearly demonstrates our palette which is far beyond advertising. The challenge is to leverage all available brand touchpoints and convert ‘brand lovers’ into ‘brand buyers’. Our approach is clearly positioned around engaging, interacting, understanding and delivering to the consumer. We believe that brands gain greater traction and loyalty from engagement and not just advertising.”

 

Commenting on the win, John Koo, Managing Director, Cheil Worldwide SW Asia, said, “This a great start to 2013. Cheil has tremendous experience consumer and shopper engagement and I am delighted that we will be seen in a new avataar.”

 

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