Bigg Boss scores high on ETV Kannada

05 Apr,2013

By A Correspondent


ETV Kannada’s Bigg Boss that has Kiccha Sudeep as host has opened with a 6.3 TVR on the eviction day over the weekend. It has maintained an average TVR of 4.4 for the week. With Bigg Boss, ETV Kannada has strengthened its position this week by witnessing a 46% growth and touched 279 GRPs, the highest the channel has touched in the last three years.


Talking about this development, ETV Kannada Programming Head – Parameshwar Gundkal said, “Pitching a show such as Bigg Boss in the competitive 8pm prime time slot against other big format shows was a risk, but we are very happy that the risk has paid off very well. Bigg Boss as a format encapsulates entertainment as it is the perfect blend of emotions, drama and unscripted reality. Sudeep has a strong fan following and has brought in a lot of mass appeal and energy to the show keeping the audience enthralled. With a spectacular opening for the show, we hope to keep the graph growing as the season unfolds.”


Commenting on the TRPs, the host of the show, Southern superstar Sudeep said, “I do not give much importance to the TRPs but I am thrilled by the response that the show has garnered. Most important and encouraging is the fact that we have been able to connect with our audience and keep them captivated”


Deepak Dhar

Deepak Dhar, Managing Director, Endemol India further elaborated saying, “Bigg Boss is one of our most successful shows that has been appreciated globally. The response we have received from the Kannada audiences with our first foray into the regional space is very encouraging. We hope to continue having our audience hooked for the rest of the season as well”.


Produced by Endemol India Private Limited, Bigg Boss Kannada has 14 celebs like Arun Sharma, Narendra Babu Sharma, Chandrika etc who will be locked in a house… just like Bigg Boss in Hindi on Colors.


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One response to “Bigg Boss scores high on ETV Kannada”

  1. betsy says:

    Next pl give a task of school children and teachrs, I am a teacher let us see how big kids behave.