BIG FM takes ‘Panja League’ pan-Punjab for Ambuja

05 Apr,2013

By A Correspondent


After much success for the first leg for Ambuja BIG Panja League, Reliance Broadcast Network’s 92.7 BIG FM has teamed up with Ambuja Cements to extend the successful arm-wrestling championship to the entire Punjab region. The property is an extension of the radio station’s involvement in regional sports entertainment properties across Tier II and Tier III towns in the country.


Kicking off this month, Ambuja BIG Panja League will witness on-ground activities and auditions being conducted across 30 towns across the Malwa and Doaba regions of Punjab including larger cities like Ludhiana, Jalandhar, Patiala and Bhatinda. The end of this two-month initiative will witness the crowning of the ‘Panja Champion’ of Punjab. The finale on-ground event will be aired on Spark Punjabi.


According to Rajneesh Verma of Ambuja Cement, “strength and Punjab are inseparable”. “Passion and spirit make Punjab very special. For Ambuja too, strength is second nature – strong cement builds strong homes. Strong people build strong organizations. Ambuja is built on these beliefs. Ambuja, thus, identifies with the spirit of Punjab – its faith in its own abilities and its faith in its own traditions. Ambuja BIG Panja League is an opportunity for people of Punjab to participate, show their panja power and celebrate this festival of strength,” he said.


Said Vineet Mittal, Business Head – BIG Rural, “We are looking forward to creating and sustaining the sports entertainment genre while presenting offerings that appeal to audiences across Tier II and Tier III towns.”



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