By A Correspondent

Riding on the back of digitization Phase II, the male-centred channel Big CBS Prime has expanded reach to more than a million towns across HSMs. The channel has inked deals with leading distribution platforms and will reach 30 million households across the markets of Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh, Rajasthan and eight metros.

Key distribution deals across HSMs, which enhance the channel’s reach in the markets thereby increasing sampling opportunities as follows:

Anand Chakravarthy, Business Head, Big CBS Networks, said, “With the launch of the Hindi language feed, BIG CBS PRIME now expands into 1mn+ HSMs in the country, expanding its audience base. The channel has seen very encouraging results over the last few weeks, since launch of the language feed in metros, and we expect to get an even better response in HSM’s. We are sure that the channel will build a strong viewer base ensuring better ROI for marketers and advertisers.”

The channel, which is already available on all leading DTH platforms and national MSOs in metros, has now inked deals with regional MSOs as well, making its feed available to a larger cross-section of male audiences, showcasing the best international content in a dual feed.

This expansion will also ride on Reliance Broadcast Network’s recently launched consumer awareness campaign called ‘Choose Your Set Top Box Wisely’ / ‘Samajdhari se Chune, Apna Set Top Box’. The 12-week campaign, launched April 1, has been designed to empower consumers with information on digitization. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity.