Anil Thakraney: Kya Super Cool Jury hain hum!

26 Apr,2013

By Anil Thakraney


Hahaha. If I was Ms Shobha De, I would scream ‘I told you so!!!’. But unfortunately because I am not, I shall try to keep the gloating level down. Yes, I have to say it was always pretty obvious that the so-called ‘Super Jury’ members would never declare themselves guilty as charged, even if the crime committed is a daylight robbery, witnessed by thousands. Simply because people charged with misdeeds can’t be appointed as policemen, that’s nothing short of a joke. Here’s the link to my last week’s post, in case you missed it.

What I find appalling is that the Super Jury dudes have used a technicality to escape the plagiarism mess. Nope, they aren’t saying there was no chori involved with the ads whose awards were taken away, they are using timelines as the explanation for retaining the trophies. According to a report, this is the ‘ final verdict’: ‘During the meeting, the Super Jury believed that sufficient time was given during short listing of entries and the final judging for complaints and objections, and all of them were accepted and followed up prior to the announcement of the final awards list. It was also felt that the awards’ sanctity had to be maintained and deadlines strictly adhered to. Therefore any speculation after the Goafest/Abby Awards cannot be entertained. In light of the above decision by the Super Jury, it has hence been decided that all awards given will stand. In addition, awards that had been rescinded due to similar complaints for DHL (agency BBDO Proximity) and Electrolux (agency DDB Mudra Group) will be reinstated’.


Well, darlings, the robbery usually gets noticed once the entry is in the limelight. How could many of us be in the loop on every single entry being sent by every single agency for awards? And so what if the theft is discovered after the so-called ‘deadline’? That doesn’t make the cheating any lesser. Notice the stunning parallel, this is exactly what politicians would say: You should have discovered that the winning candidate is a rapist BEFORE the elections; you had ample time do so. Now that you’ve elected him, we shall take no action, go to hell.


The bigger message, of course, is this: Keep the photocopy machine buzzing.




PS: Who says advertising for soaps has to be boring, straightforward and led by a thakela movie star? Dove shows the way to doing excellent work in this category. Using a combination of realism and powerful lateral thinking, they have created a heart-warming ad. An ad that would make every woman feel happy. And beautiful. Respect. That’s the only word I have for people who create such wonderful communications.

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