American Swan signs up actress Shruti Haasan as its digital Brand Ambassador

04 Apr,2013

By A Correspondent


Global fashion and lifestyle brand American Swan( has announced its association with Shruti Haasan as their digital brand ambassador. The design concept of American Swan collection is aimed at the fashion-forward youth offering a range of authentic smart casuals to people who seek an aspirational, glamorous yet restrained lifestyle. Earlier last month the brand had roped in India’s upcoming cricketer Unmukt Chand to celebrate its “Young Achievers” campaign and this association further reinforces the brand’s ethos in the direction.


Speaking about the association, Anurag Rajpal, Director and CEO, American Swan said, “We at American Swan believe we have our finger on the pulse of the fashion conscious youth and our Spring Summer collection offers international styling & trends. We are confident that with this association American Swan will be seen as a brand that celebrates the dreams and aspirations of the youth.”


Mr Rajpal further elucidated, “We aim for a differentiation through our brand relevance & positioning: To offer affordable luxury to an aspiration-led audience that seeks International quality & fashion. While the e-commerce space in India is defined by deals & discounts, we believe in wooing customers with ‘True Value’: to offer trending fashion and top-notch products at affordable pricing.”


On the occasion, Ms Haasan added, “I am delighted to be collaborating with American Swan and I personally relate to the brand and their collections as they suit my style sensibility. I am confident that the brand will make a mark in the fashion and retail space.”


American Swan is a part of The American Swan Lifestyle Company (, a dynamic Fashion & Apparel Lifestyle Company.


To enhance the brand’s reach, American Swan has spread its wings and the merchandise is also available on other leading e-commerce sites including Jabong, Myntra, Flipkart, Pepperfry, Yebhi, HomeShop18 and select leading MBOs across the country.


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