Adidas signs Mahela Jayawardene as brand athelete

11 Apr,2013

By A Correspondent


Sportswear brand Adidas has signed up Mahela Jayawardene, captain of the Delhi Daredevils cricket team, as brand ambassador. To kickstart this partnership, he will be part of Adidas’ latest digital and retail campaign for the IPL, ‘Lose the heat, keep the fire’, based on Adidas’ new apparel range, ClimaCool+.


Mr Jayawardene said, “I am excited and raring to step on the field in the three stripes. Adidas supports some the greatest athletes in the world today and have continued to develop revolutionary products to help cricketers like me outperform. The ClimaCool+ technology in the New Delhi Daredevils team jersey certainly brings the cool, the minute you put it on, and I am all in to face the heat this season.”


Tushar Goculdas, Brand Director, Adidas India said, “Jayawardene is one of the greatest cricketers of the current era- a natural leader, a fantastic batsman and an outstanding fielder. He has had a tremendous impact on the game, making Sri Lanka a dominant force in world cricket. We are excited to support him with our incredible sportswear innovations and believe this partnership will empower him further to deliver match-winning performances.”


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