Aasheesh Mediratta is the new CEO at FashionAndYou

22 Apr,2013

By A Correspondent


Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO. With his immense experience and expertise, Mr Mediratta, the former Director of Sales at fashionandyou.com, is all set to steer the private online shopping club towards next leg of growth.


Mr Mediratta has extensive experience in Mid-Market to Luxury Retail and specialization in e-Commerce, Sales & Operations and Brand Management, and has earlier worked with international retailers like Marks & Spencer & Debenhams, and headed premium and luxury brands Guess Jeans, Rosenthal and Villeroy & Boch in India.


Mr Mediratta said, “I am delighted to have been entrusted with this responsibility and even more excited to make FashionAndYou scale up to greater heights. Besides boosting the core USPs of our business model amidst the immense potential that the e-commerce industry offers in India; my key priorities include to continue to make FashionAndYou a preferred destination for fashion & lifestyle categories and find better insights into consumer behavior leading to customer loyalty to our website.”


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