Aaj Tak upbeat on social media

26 Apr,2013

By A Correspondent


Hindi news Channel Aaj Tak has crossed the one-million mark on Facebook. The channel boasts of more than a million fans in the digital world. Aaj Tak on Facebook has been actively engaging with the audience by using various tools and mediums such as debates, polls, issues & news. Social media is a high interaction platform where the communication is between both the parties. The channel has been raising issues on the digital platform.


The digital platform at Aaj Tak is currently managed by the in-house team. Salil Kumar, CEO – India Today Group Digital said that it is critical for a news channel to be present on social media. He said, “In today’s environment the audience we cater to is always on the move, their content consumption devices and hence the patterns have evolved and will continue to do so. He is connected to the world, almost 24 X 7. He not only is someone who consumes content (consumer), but has also become a contributor (social editor) and a disseminator (publisher / share), and a critic (feedback / dislike).  He seeks news not only through hard core news sites / channels but also through his social network. Hence FB and its community is a critical part of our overall strategy.”


Aaj Tak is also monetizing its FB page, though Mr Kumar did not divulge further details.


Going forward, the channel plans to leverage the social media connect aggressively. “The social media connect will always remain an integral part of Aaj Tak. Going forward, I would like to leverage the social connect to build a large collaborative community helping us interact and  stay connected with our audience and will be a permanent place holder on the second screen,” concluded Mr Kumar.


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