1 Minute View: Many expectations from new IAMAI chief Rajan Anandan

19 Apr,2013

Introducing: The 1 Minute View where our editors will comment on one of the key issues of the day… short and never sitting on the fence. For instance, the ‘view’ today notes that as the new chairman, Rajan Anandan needs to grow the IAMAI out of its current mode and assume the role of a more aggressive trade association.

 

Rajan Anandan

If the internet and mobile media are going to take over our country as many make them out to be, then the position of the Internet and Mobile Association of India (IAMAI) chairman that Google India managing director Rajan Anandan has been appointed to can be quite an interesting one.

 

Many of the bizarre charges raised against cyberspace are coincidentally against the organizations the new IAMAI chair and vice-chair Kirthiga Reddy (head of Facebook India) represent. IAMAI needs to grow out of its current mode and assume the role of a more aggressive industry body.

 

So while at one level it needs to deftly handle the outlandish complaints against the online media, the IAMAI also needs to repose faith amongst law-makers that its members do not wish to duck the system or be a platform for hate speech. Against individuals, organizations or the nation. Some education of our political constituents will help.

 

The IAMAI needs to also look at evangelising adspends in the digital media. While there’s much growth in various projections, it’s because of a low base. Print and television rule even as we know that digital has rewritten the rules of the game for print, and is already beginning to do so for television (entertainment included). For digital publishers to grow, spends must increase. And not the token social media campaign or banner ad to please the bosses in the West.

 

Rajan Anandan, lage raho. Hum tumhaare saath hain! 🙂

 

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