Zoom hikes ad rates by 30%

28 Mar,2013

By A Correspondent

 

TV channel Zoom has rolled out a 30 percent hike in its advertising rates with immediate effect, stating that this is in line with the true value of its offering.

 

In a release, the channel said that it has consistently enjoyed a loyal and ever-growing audience base. Zoom dominates the Bollywood category with over 45 percent channel share and delivers to a significantly higher premium audience when compared with other music, entertainment and lifestyle channels.

 

Avinash Kaul

Avinash Kaul, CEO of ET Now, Times Now and Zoom, said, “Zoom’s strong and consistent viewership figures capture just one dimension of the brand’s popularity among its audience. Over the last few years we have seen a staggering response from Zoom’s fans in the real world engaging with the brand on Social Media platforms from across the globe. Zoom generates over 1.3 crore impressions and sparks over 1 lakh interactions every day in the social media space – it is the biggest TV brand on social media in Asia. Our esteemed clients believe in the power of Zoom as a platform to reach out to their urban, upscale consumers and the fact that Zoom has the largest client base in the category is reflective of that trust.”

 

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