Xpress Money appoints Gozoop as its digital media agency

26 Mar,2013

By A Correspondent


Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence. The agency is set to lead the social media strategy and communication for Xpress Money to ensure synchronization between online and offline activities.


The objective of Xpress Money to appoint an agency is to leverage its digital presence to increase consumer connect, said a release. Gozoop will make use of consumer-centric platforms such as Facebook, Twitter, FourSquare and YouTube to reach existing and potential Xpress Money users and engage with them.


Commenting on the development, Vinesh Nair, VP, Global Marketing and Communications, Xpress Money said, “Xpress Money as an organization believes that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. It makes perfect sense for a brand like Xpress Money to have an active and a continually interactive digital media presence. We have executed some of our biggest initiatives in the past that were purely seeded through Facebook. With Gozoop’s in-depth understanding of the medium and strategic inputs, we now have a robust social media presence and we are confident about their levels of execution.”


Gozoop MD Dushyant Bhatia said, “We are excited to work with Xpress Money on enhancing its digital media presence. We are happy to have a client that believes in digital media and considers it as a core part of their overall marketing strategy. We look forward to adding substantial value and help Xpress Money achieve its objectives.”


Xpress Money is a global money transfer brand with a presence in more than 150 countries. More information is available at www.xpressmoney.com.


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