What do advertisers want? Goafest Conclave to investigate

19 Mar,2013

By A Correspondent

 

As the excitement around Goafest 2013, the eighth edition of India’s most awaited advertising festival, builds up, the Advertising Conclave preceding it has also become a highlight for senior minds in the industry to pause and plan its course. This year the theme of the Goafest Advertising Conclave is ‘Time to Listen’. The conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers. Much like the last few years, the conclave, sponsored by Discovery Channel, will see 200 industry leaders drawn from Marketing, Advertising and Media. Participation to the conclave is by invitation only.

 

Srinivasan Swamy

Srinivasan Swamy, Chairman of the Goafest Advertising Conclave, who has also chaired the conclave in the past few years, said, “Our Conclaves always focus on issues of relevance to us. In the past we have talked about how to grow the advertising industry, or on the changing agency structure or how advertising is more than creative and media etc. In the same vein, this year we will get advertisers to tell us how we can be more relevant to their needs. The theme ‘Time to Listen’ captures this essence.”

 

The conclave will have some of India’s biggest marketers identify the areas that both creative and media agencies need to focus on, and make suggestions to get served better.

 

Nitin Paranjpe

Nitin Paranjpe, MD and CEO Hindustan Unilever, will deliver the keynote address, and other industry stalwarts will share experiences and insights. The finalized names include: Harit Nagpal, MD and CEO Tata Sky, Arundhati Bhattacharya, MD SBI Capital Marketers and Arunabh Das Sharma, President Bennett Coleman & Co.

 

Sunil Alagh, Founder and Chairman of SKA Advisors and former MD of Britannia, will moderate a lively panel discussion.

 

 

Nakul Chopra

Nakul Chopra, Chairman of Goafest 2013, said, “The original idea of the Conclave as distinct from Goafest was a forum where industry leaders could contemplate the future of our industry and come together to cooperate in improving it. True to this spirit this year it is our endeavour to make the Conclave a much more potent learning experience for the industry. There is no better way to improve our future than by listening to our own customers. With a stellar caste of speakers and a potent theme this year’s Conclave promises to be thought provoking at the very least.”

 

The Advertising Conclave will be held on April 4, 2013 at Zuri White Sands, Goa from 3.30pm to 7.30pm.

 

 

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