Viacom18 Motion Pictures enters regional cinema space

26 Mar,2013

By A Correspondent

 

Viacom18 Motion Pictures has announced its advent into the regional cinema space after a successful two years as an integrated movie studio. This move comes in the light of the brand’s vision to be a pan-India studio and reach out to the audiences who consume cinema in varied regional languages.

 

Jayesh Muzumdar, who is currently Director – Commercial affairs, Viacom18 Motion Pictures, will now also be heading the regional films business, reporting in to the COO.

 

Sudhanshu Vats

Speaking on this development, Sudhanshu Vats, Group CEO, Viacom18 said, “Foraying into regional cinema is in line with our vision for Viacom18 to have a strong presence in the regional entertainment space – both television as well as films. Geographic and linguistic segmentation is a key component of our growth strategy as we move ahead, and the good news is that we have already firmed up our plans in five key regional markets.”

 

In its inception stage, the studio’s regional division has a pipeline of six movies across Tamil, Telugu, Marathi, Punjabi and Bengali. The Tamil and Telugu titles include the remake of the studio’s 2012 hit Kahaani.

 

Vikram Malhotra, COO of Viacom18 Motion Pictures commented, “With incremental growth coming from regional markets, Viacom18 Motion Pictures will now extend its understanding of path-breaking content and innovative marketing skills to connect with regional audiences.”

 

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